Window Display

Window display is the fine art of displaying store goods in the store window. Window display is emerging as the new Interways global in retail and is fast changing from a dull, boring exhibition of wares in the store window to a dynamic form of advertising. Retailers are recognise the importance of window display as the first point of contact between the store and the customer and a chance to create the most critical first impression on the customer. Developed countries look at window display as a critical tool of marketing; however, in India, it is still an emerging concept.

Window display is more than just a display of wares. It is a unique form of advertising. As stated earlier, it is the first contact point between the store and the customer. It defines the store and gives an idea of what the store is all about to the customer. It determines whether the customer will walk into the store or walk away from it. It is an effective tool to use when the image of the store needs to be changed. Window display can be used as a means to portray seasonal good. Window display can convey what age group or income group of customers the store caters to.